Running your very own B2B business isn’t an easy task by any means, and when it comes to the SEO aspect of that business, things are going to get even tougher (or so it would seem). When you can understand the entire SEO process beforehand, it’s going to make your success rate a lot more ideal.
A “B2B business” is one that focuses on selling both their services and products towards other companies. It could be look at as a company that specialized in support, as opposed to serving customers products – without B2B companies, the “consumer companies” that you know and love would not be able to thrive.
When you can comprehend the tools and process associated with B2B SEO, you will build up a marketing campaign that actually sticks – as opposed to something that will just leave you in limbo, with all of the other lackluster B2B companies. The term “Search Profit Potential” will come up a lot, which essentially ranks how well the company will benefit from a purchase. When you’re selling expensive products, your “Search Profit Potential” will be higher.
Structuring Website Layout (Hierarchy)
The way that your B2B business website is set up will determine how successful you are as a whole. When it comes to both content and conversion rates, you want to ensure that your website is properly planned out. For example, you may want to follow the most basic and optimal layout around, which is:
Home Page – This is the first page that potential customers will come across, and it’s going to be the most important aspect. This page needs to pop visually, but it also needs to offer up many different forms of information. Video clips, pictures and high-quality content will need to go here; anything that will help spark a sale.
Products (or Solutions) – These are the pages that will explain the product or service that you offer to potential business partners. This section needs to be specific and let people know what your company is all about.
Blog Posts – This is an important area, as it will allow you to diversify the content that is being posted on your website. You’ll be able to handle all of your SEO keywords within the blog component of your website, as well as promote upcoming deals or other products/services.
The SEO Process for B2B Websites
The process is somewhat simple, as long as you’re able to set goals. There is a 4-step process that you can put into play to almost ensure your success, but then again, nothing is guaranteed.
Keyword Analysis – Analyze the potential keywords that you could be targeting and identify the best ones to use. Keywords are critical to your success, as it’s the main way for people to find your business through search engines.
Exposure of the Site – Exposing your website through traditional marketing means of promotion may not be the worst idea around, as there are plenty of big companies still going about their business in that manner. The more exposure that your website gets, the higher the chance of making a conversion will be.
Monitor and Adjust – Monitor your SEO rankings and adjust things wherever you feel it fits the bill. For example, if a lot of people are gravitating towards the blog posts on your website, try and ensure that they are always high in quality – you could also link these blog posts back to your website (or other partner site) in one way or another.
You Can Have a Successful B2B Company with the right SEO Strategy!
SEO is going to determine many different things, as this is basically a numbers game. The more eyes that you’re able to get your product/services in front of, the better – more people focusing on your business means that there is a higher chance of conversion.
When you’re promoting stuff from business to business, you need to make sure that they understand the benefits. How is the product going to help their company and how fast is it going to work? These are two questions that you’ll need to answer in order to make any sort of noise within your given industry.
B2B companies make the world go around in a sense, as there wouldn’t be major corporations operating at such a high volume without them. Even the largest companies in the world need some sort of support, and that’s why B2B businesses are such a sought after commodity (especially when it comes to building up a proper partnership).