Search Engine Optimization
The most important component to ensure that your business is found on search engines is SEO. It is crucial to have a functional, well-designed and informative website to capture your target audience’s attention. But this means nothing without any traffic to visit the website in the first place.
Why Search Engine Optimization?
The internet has become the most relied upon resource in history. Nearly 60% of all businesses worldwide are represented on the web. The goal for every business is to get its website on the first page of the organic listings when a user searches something relevant to its business. This is why SEO services have been an essential and invaluable tool that is necessary for any company’s growth.
SEO is the process of increasing the traffic and ranking of your website through organic searches. The leading search engines use “spiders” or “crawlers” to locate web pages for their algorithmic search results. They are searching for the most relevant content available, so it is imperative that your website is built around a focal point. It is our goal at Edkent Media to bring your website the most relevant searches possible.
How Do We Do It?
Our SEO specialists will first evaluate what type of audience you are trying to attract and what keywords you want to rank for. Market research helps to see what keywords are being searched for the most often and what the competition is for each. This allows us to focus on the most relevant and beneficial keywords that should be implemented into your SEO strategy.
We will build or correct your website’s architecture to make sure that it is clean and accessible to the search engine crawlers. We move onto building meta tags, writing content, cleaning code, checking densities and building back links.
We will develop a link building plan that is long lasting and includes highly competitive keywords that will need a link building campaign of their own to gain higher rankings. Variation of your keywords will be used in your back links, which will give you the perfect balance and density. Increasing the number of links that point back to your website for top quality websites is very important to SEO marketing, and will help to increase your company’s overall traffic and ranking.
Generate Quality Leads With Our SEO Services
Our SEO services are based around building relevance and trust. A search engine isn’t just going to rank your website, you need to persuade it to do so. If you attempt to take short cuts, it won’t lead to results in the long term.
Properly targeted keywords on each web page tell search engines what they are about. The search engines then use this knowledge to decide how relevant each page is to a searcher’s query. In order to conclude if a website is trustworthy or not, search engines utilize their complex algorithms that evaluate the quality of inbound links. Your website ranking, based upon search engines, highly favour trustworthiness and relevance as major factors.
Our SEO specialists help to grow your website’s leads and traffic by enhancing your site for keywords that are relevant in your in your industry and adding links.
Our SEO services are as follows: