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I am absolutely blown away by the marketing strategy provided by Edkent! I am impressed by the consistent and cohesive messaging across all channels - social media, email marketing, website copy; you name it. A lot of thought and effort has gone into crafting a brand identity that caters to my target audience. But what makes Edkent great is its focus on creating innovative and creative ideas. Every piece of content they produce, every promotion they run, feels like it's been well thought of. Edkent understood what I wanted. I will highly recommend Edkent to everyone. Keep up the great work!

OwnerIndustrial Manufacturing company

Working with Edkent Media is such a joy ride. As a law firm, we want to ensure that we can offer help to the maximum number of people in need. Edkent has paved the way for us to meet our objectives with ease and grace. Since our partnership with them, we have witnessed a heightened level of website traffic and an increase in the number of clients thanks to their advanced Paid marketing campaigns. Working with Edkent is like a dream come true.

Vice Presidentlaw firm based in Ottawa

They surpassed our expectations and gave us more than we imagined. We have been working with Edkent Media for over two years now, and we cannot be happier. Prior to working with them, we ranked somewhere on the fourth or fifth page of the search engine results page, but now we rank in the top three of the first page. Edkent has helped us with our Organic search rankings big time, and we are witnessing an all-time high number of daily visitors!

OwnerResidential maintenance firm

Ten on ten! These guys deserve even more. They have strengthened our social media by leaps and bounds. Edkent, in two months, has managed to do what I have been trying to do for the past 3 years. Thanks to my social media, my sales inquiries have shot up through the roof, and I have Edkent to thank for this.

OwnerJewellery supplies

I am excited to share my experience with the design services of Edkent. The design that they produced for my project was outstanding. From the moment we started working together, the designers were attentive, professional, and patient in understanding my specific requirements. The team asked me questions to gain a clear insight into my idea, and they were able to translate it into visually stunning unique designs. Kudos to the team for their attention to detail and commitment to ensuring I was happy with the final product.

OwnerManufacturing Company

Did you know that almost 63% of global consumers prefer picking a brand that has an established social media presence? Moreover, almost 80% of consumers prefer opting for a brand that has garnered suitable word of mouth marketing.

Yes, in the digital economy of today, social media is the king that can make a business a very rich man. Today, as a social media and Mississauga SEO experts, we are going to discuss why social media marketing is vital and how to frame the ultimate social media marketing strategy.

Let’s Begin –

Why is Social Media Marketing Vital for Your Brand?

Social media marketing is essential to establish a suitable brand presence online. In the case of normal marketing, businesses are contacting companies to do their Mississauga SEO experts, optimize their websites and what not. However, in this case, the chance of garnering potential leads always remains a possibility. However, when it comes to social media marketing, customers and potential competition are already following you. So, not only do you have a stable fan base, but you can interact with your followers over platforms like Facebook, Twitter or YouTube.

Further, social media provides a huge chapter of information on your target audiences. Hence, using suitable means like demographics you can analyze the psyche of your audience and find out which of them will show an interest in your brand.

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Tips to Formulate Effective
Social Media Strategies

Create Your Social Media Goals and Objectives

First, understand what you are looking for?  Do you want leads, or do you want people to search for your website on the SERP, or is it more likes or shares you’re after? First, comprise the set of your needs and then make a plan. Say you’re planning to use Facebook to target selected leads, then pick a social media marketing agency and opt for paid ads on Facebook.

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Conduct an Audit on Social Media

Check for active and useful social media networks, find out how your business looks on social platforms as compared to your competitors, and find out your target market and your value in it. Also, ensure that your networks come with URL, Bios, images and look attractive enough for users to follow.

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Engaging content

Do research on what is trending in social networks and use the demographics provided to find out what your target audience wants. Depending on that, update, content like posts, images, company stories, GIF’s, Blogs, videos and question polls. Be as interactive as possible and for content make them crisp and attractive to impress your target audiences.

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