When social media networks exploded in the early 2000s, most networks were used by friends connecting with one another. Over time, businesses started to see the hidden marketing power locked within these networks.
Thus, some companies began using social media networks as a marketing tool. However, it was mostly an overlooked niche market until a few years ago.
Social media marketing is one of the most influential forms of marketing in the world today, and most businesses have to have a presence across some of the major networks to be perceived as a legitimate company.
You cannot overlook the importance of social media.
Here is why it is growing.
Ease of Implementing New Campaigns
In the past, putting together marketing campaigns was time-consuming and clunky. You had to make cold calls, set up ads in newspapers, create commercials for TVs, or put together a radio ad.
Social media marketing has solved many of those issues.
No matter the size of your business, putting together a social media marketing campaign is time-efficient and much easier than ads of the past.
Most people, with a little bit of effort, can put together their marketing campaign. They can generate their own followers, post their own content, monitor their own analytics, run their own paid advertising campaigns, and interact with their followers through a social media campaign.
Creating and Sharing Video is Easier
In the past, getting air time was not easy. Not only did you have to find someone to produce your video content for you, but you also had to negotiate with tv networks to show your video.
In addition, monitoring your ROI on your video content was not nearly as simple as today. After getting your video on air, it was nearly impossible to monitor how many people consumed your content and interacted with it.
Now, creating a video is as simple as getting someone to hold a phone for you and hit record.
Once you have that video, you can do with it whatever you want. Between Facebook and YouTube, distributing video content has never been easier.
Social Media Makes the Customer Experience More Interactive
One of the best things about social media is in its name; it is social. Businesses need to interact with their customers to show them that there are real people behind their product that care about the people buying it.
There is no other platform that offers the same level of customer engagement than social media. Companies can build communities, interact with their customers in real-time, answer questions and complaints, and post regular updates.
Also, companies can reach out to their customers in several different ways. They can appeal to customers through blog posts, infographics, videos, and games through networks such as Facebook, Pinterest, Instagram, YouTube, and other platforms across the web.
It is important for companies to recognize the value and trends in social media marketing so that they better understand and utilize the platforms. Although it is just one part of a larger marketing plan, its importance in the marketplace continues to grow.
For those who are not already on some of the major social networks, it’s time to start now.
For those who are already using social media, it is important to monitor trends and look at your analytics reports closely to determine whether your strategy is working.
What problems have you and your company faced with social media? Get in touch with Edkent Media to see how we can help.