Welcome to the 21st century, where your entire customer base can be found online. Now this is a great thing to hear if you are a business owner. Gone are the days that you have to telemarket or sell your product door-to-door to your potential customers. Now, it can all be done with a click of a button. Okay, maybe two or three.
This is where the benefits of social media marketing come into play. For those of you who don’t know, social media marketing is the technique that targets social networks and applications to spread brand awareness or promote particular products.
So, why is social media good for business?
1. Brand Awareness
As mentioned above, brand awareness is one of many benefits of social media for business. A good brand on social media will help to build a better reputation, which in turn will help make people trust you. These networks will expose your company to new eyes that you wouldn’t have even thought of targeting with a traditional marketing strategy. Social media can help you find the people who are already talking about your business and with that information you can use it to reach even more people.
By simply having a social media page, your brand will benefit and if your business uses it frequent often it can help produce a wide audience.
2. Customer Satisfaction
Benefits of social media for business can come in a number of ways. The tactic called social listening can help you understand what people think about your brand. Not only that, you also have the power to monitor mentions of your company. In order to be effective in social listening, you have to be open-minded, observant and can’t expect that all the comments will be positive. Negative comments can also help your company because if enough people are saying the same thing, it would be in your company’s best to rethink that particular product and/or service. A brand that is devoted to customer satisfaction will be viewed in a positive light, regardless of if you are responding to a positive or negative comment.
Staying relevant is a significant reason why social media is important for business. We don’t think there is a better way of staying relevant than directly addressing the customers’ wants and needs. Social media gives your company that insight to be able to help you evolve and deliver high-quality results for your business and your customers.
4. Lead Generation
Over 75% of B2C companies generate leads through Facebook. Is yours one of them? Social media sites can help you target leads for your business that will turn into sales down the line. This process is done after you have completed social listening as mentioned above.
If you put your brand into an atmosphere where the conversations are already happening, chances are someone online will mention your brand to a family member or friend. This is where the cycle begins and it provides you an opportunity to close them.
5. Search Engine Rankings
This is where the big benefits of social media for business come are introduced — the rankings. Although search engine rankings won’t be directly correlated with social media presence, it is the high-quality content that is integrated with keywords that does. Once your company’s social media profiles start to deliver quality content, you will start to create a community where your followers will start to like and share your content. This gives your company the opportunity to get in front of industry influencers who will then write about your company and provide back links — which will directly increase your search engine rankings.
The longer you wait to put your company on any social media platform, the longer you are hindering your success. When social media marketing is done right, you have the potential create brand awareness, respond and respect customers’ comments, stay relevant with your target audience, gain leads and have the potential to appear higher in search engine rankings.
If this is the direction that you want to take your company, contact Edkent Media so we can start growing your business today.
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