We’re Social Media Marketing Experts
At Edkent Media, we are experts when it comes to B2B and B2C social media management, implementation, social media marketing and creating communities on your social profiles. Let us help you turn those impressions, views and likes into conversions that will help your business prosper.
Full-Service, Toronto Digital Marketing Company
Social Media Management and Marketing Experts
The Best Performing Social Media Platforms for Business
Social Media Marketing Strategy
At the start of every strategy, we begin with a comprehensive audit of your current social media profiles and provide a detailed report that outlines competitor and audience insights, and opportunity areas. From there, we will create a calculated marketing strategy that is developed through expert research on your audiences interests, behaviours and preferred social media platform.
Asset Creation for Social Campaigns
The social media space is a crowded place so the importance of forming an effective social media campaign is at an all-time high. It requires a specialized skill set that is unique to social marketing. At Edkent Media, we will engage your users with compelling content and refreshing designs that have all been developed through expert research.
Depending on the social media channel that you are on, your audience will engage in different ways. That’s why our social media specialists are trained in creating social media content that stands out amongst the crowd. This helps to guide your visitors through the marketing funnel of knowing, liking and trusting your company.
Analytics and Reporting
There is more to analytics than reporting on performance. That is why our analysts help to develop your marketing goals and deliver tailor-made reports that will help you to see what is needed in order to meet those goals.
Our custom reports make sure that your objective on your social media profiles are on track, tell the story of what happened during the previous month, provide insight and context, and help determine what your next steps should be.
Paid Media Advertising
The key of any marketing campaign is a well-executed paid media strategy. The advertising power of Facebook alone is second to none in the social advertising world, but is as equally difficult and complex.
Our team of paid media experts specialize in Facebook, Twitter, Instagram, Pinterest, LinkedIn and many more. If you aren’t optimizing your advertising campaigns based on the unique platform, you’re likely leaving your money on the table. This won’t happen when you work with Edkent Media. We create and manage social media campaigns and promotions that help to grow audiences, generate leads, form email databases, shape sales funnels, and sell your products or services.
Community Management and Moderation
Our community managers direct the development and maintain the health of your online communities. This moderation helps to support social media campaigns, develop and manage social media content, provide input and generate content strategies, conduct reporting and social listening, maintain long-term engagement, and complete data analysis.
Influencer marketing focuses on using key leaders to drive your brand’s message to the larger market. This form of marketing goes hand-in-hand with with both social media marketing and content marketing. Most influencer campaigns take place via the influencer’s personal social media channels to get the word out about your business to his or her followers. The content element of influencer marketing can either be created by the influencer or with assistance from us.
While content marketing and social media marketing fit within influencer campaigns, each marketing technique is used for a particular purpose and therefore do not replace one another in the digital marketing space.