According to recent statistics, in 2019 there will be an estimated 2.77 billion social media users around the globe. Moreover, further surveys convey that presently 77% of marketers are using social media advertising as a stable means of advertisement. So, long gone are the days when social media was just a means to communicate with the outside world. Today, customers and visitors use popular sites like Facebook, YouTube, Instagram, Twitter and Pinterest to find out about a product or service.
People trust social media rather more, and they should. Social media provides direct communication with marketers and clients. Moreover, customers are able to talk to their peers to better understand a product or service.
In fact, today we are bringing you several reasons why social media advertising is the one-stop solution for business in the 21st century.
1. Building a Community
When it comes to traditional marketing, your company holds the responsibility for advertising solely. You can write authentic content and get it featured on Google’s SERP, provide potential customers with newsletters and email notifications, or hand out flyers.
However, in the case of social media advertising, the success of publicizing your brand becomes transparent. You have your followers who are already following you and are interested in knowing more about your brand and business. You can communicate with them, via social media platforms and encourage them to share your posts, leave reviews and like your content. But you can also see how many more people you have gained.
Moreover, social media offers you the option of word of mouth marketing. Your clients or customers can recommend your company to their peers and this will help you garner more leads. After all, as market research has shown, nearly 80% of consumers trust online reviews and word of mouth marketing.
2. Assured leads
In the case of normal marketing campaigns, the ‘assured’ leads are mere possibilities. Your target audience may or may not take part in your marketing campaign. Oftentimes, due to competition, your target audience may even overlook your marketing scheme.
However, that isn’t a problem when it comes to marketing via social media. Social media allows your audience to follow you, and in that way, you already have certified leads. Therefore, those leads that do follow you over Facebook or, say, are subscribed to your channel on YouTube will be aware of whatever new campaign you bring to the table.
Thus, they’ll react to your posts, share them, and spread the message which will help garner the notice of your target audiences.
3. Easier to Target Audience and Cost Effective
Social media advertising is popular because it’s cost-effective, but why is that? The reason is social media platforms are a treasure trove of information on different people. You can find a person’s geographical location, gender, interest, age, and friend group. It can help you determine the personalities of target audiences.
Hence, you can pay for user targeted ads, and save money. For example, on platforms like Twitter or Facebook. You have the option of paying to pick the ads to be showcased to the most applicable demographic. Additionally, you’re paying just for the selected demographic. So, not only are you saving money, but you are also bound to get your money’s worth.
4. Social Media Can Break or Make You
In case of traditional marketing campaigns, your business is just pushed out there. There is a hope that the campaign will garner adequate leads. There can be flaws and loopholes in your marketing scheme but you have no one to point that out.
So, yes, you may have invested a lot of money into your marketing game, but eventually, you are left wondering why you got zero ROI. However, when it comes to social media advertising you are out there amidst your followers with your flaws exposed.
While this may seem daunting, it also helps you understand what your customers need and want. Say you offered a product and a write up on that, encouraging more reviews and shares. A few of your visitors wrote something negative on the product, you can instantly contact them and find out the shortcomings of the product.
In that way, you can analyze the needs and wants of your users and implement the changes to your product or service to make it more satisfactory for customers.
5. Studying competition
One of the best ways marketers can utilize social media is by finding out where they stand compared to their competition. Their advertising schemes can be studied, including whether they are using influencer marketing. Or, if they are generating interactive polls, or doing giveaways. This intel can be used to better their marketing efforts.
So, now do you understand why more and more businesses are relying on social media advertising as the ultimate marketing tool? If you too want to use this tool in the most cost-effective way to generate leads, contact us today and let us build your brand value together.
