The most common terms related to on-page SEO are keyword density and meta tags. In case you are searching for practical strategies which can be used on the website, then you can go through the points mentioned below.
Using SEO-friendly URLs
It is well-known that the first three to five words of a URL are given more importance than the rest of the URL. It has been revealed from studies that the short URLs have a positive impact on the search results. It is recommended to use URLs which are short and sweet. It is also important to include the target keywords in the URL.
Starting the Title with Keyword
The title tag is considered to be the most important on-page SEO factor. If the keyword is closer to the starting of the title then it creates more impact on the search engines. It is not mandatory to start the title with the keyword but it should be located somewhere near the beginning of the title.
Adding Modifiers to the Title
It is very important to add modifiers to the title because it helps in ensuring a high SEO rank. It is very important to obtain a high search engine rank in order to enhance your business.
Wrapping the Blog Post Title in H1 Tag
It is very important to wrap the title of the blog in an H1 tag. Most content management systems add the H1 title to the blog post title automatically. In some cases, the themes override the settings and you need to check the code of the site in order to make sure that the title receives the H1 status which it deserves. The themes of many content management sites use H1 tags in order to enhance the size of the texts. It is very important to check the code of the site in order to make sure that only one H1 tag is present in each page. The H1 tag should also contain the keyword.
Dazzling with Multimedia
The text in a content can take the content ahead only to a certain extent. You need to include videos, images, diagram as a part of the content, enhance time on the site and reduce the bounce rate of the website. A lot of diagram, screenshots and images are included in the content in order to make it more interesting and catchy. The content looks appealing as well as it boosts the user interaction signals. The perceived value of the content is also increased and it helps in attracting more and more people to the website.
Wrapping the Subheadings in H2 Tags
It is very important to include the target keyword in at least one subheading and ensure that it is wrapped in an H2 tag. Wrapping the subheading in an H2 tag has provided proven results.
Dropping Keywords in First 100 Words
It is very important to place the keyword within the first 100-150 words of the content. Even though this practice is natural, it should be ensured in order to receive the best results. A large number of people start the post with the help of a long and detailed introduction and the keyword is used much later. It is very important to drop the keywords within the first 100-150 words so that the search engine can easily figure out what the page is about.
Using Responsive Design
The websites which were not mobile-friendly had been penalized by Google. It is very important to make sure that the website is mobile-friendly in order to avoid such penalties. A responsive design plays an important role in making a website mobile-friendly and a website enjoys a lot of search engine traffic in case the website is mobile-friendly.
Using Outbound Links
If you use outbound links to related pages, then it becomes easier for the search engines to figure out the topic of the page. The search engines also ensure that your page provides a lot of information. If you do not make use of outbound links, then it is a major mistake which is quite common. It is important to use, at least, 2-4x outbound links in every 1000 words. The links which are linked should be reflecting on you and the authority sites should be linked as well.