Do you want to know the SEO ranking factors which can make a huge difference to a business? The requirements of SEO keep on changing and it can become a bit hard to keep a track of the development. However, if a business wants to drive traffic to the site, it is important for the business house to know about it.
One must be well aware of the fact that Google uses a wide range of factor in order to rank a site. It is estimated that there are around 200 factors; however, the numbers may not be accurate. Still, the sheer degree is very threatening, especially for one who is going to rank their site for the first time. However, not all factors are important. While some factors are very crucial for the ranking of a site, some might not have much of an effect.
Important Factors for Ranking
Here, in this blog, you would get to know about some important factors which would help in Google Ranking.
On Page Factors
The way a page is optimized can have the most subtle effect on the rankings. The page optimization factors which affect the search visibility are:
- Keyword in Title Tags
The title Meta tag forms one of the most vital signals of relevant for search engines. The tag provides a correct description of the content page. Search engines utilize it for displaying the main titles of search results.
- Keyword in the Meta description tags
The meta description tag’s importance is widely discussed about in SEO. It helps in getting user clicks from the SERPs including keywords make it relevant for searcher and search engines
- Keyword in the H1 tags
The H1 tag is another factor which serves to describe the content of the pages including the keyword in the H1 tag is crucial.
- Using Keyword in Pages Copy
Previously, stuffing the page with different keywords was used for increasing the ranking of a specific keyword. It’s not the situation anymore. Placing the keyword in your copy delivers a relevancy signal about the content.
- Content Length
Searchers desire to become educated and will not get satisfied with the basic information. As such, Google looks out for informative and authoritative content in order to rank on the top. If the content is long, more topics can be covered.
- Duplicate Content
Keeping similar content for different pages of a site can hurt the ranking of a site. Hence, duplicate content can be avoided.
- Canonical Tag
Having 2 URLs with common content can’t be avoided. By the use of a canonical tag on the site, duplicate content issue can be avoided. The tag would tell Google that one of those URLs is an equivalent to another, even if two pages have the exact same content.
- Content Updates
Google’s algorithm likes content that is updated. One doesn’t need to edit the pages continuously. However, some strategy can be included in order to update certain contents from time to time.
- Outbound Links
Links to authoritative pages helps to send trust signals. Therefore, a business can send their customers to another website for further information. It is hugely trusted by Google. However, several outbound links can curtail the PageRank of the page. Hence, outbound links can greatly affect the ranking.
- Image Optimization
Apart from the text, media can also be optimized. For instance, the images when optimized can send signals to search engines about their relevancy, through caption or description.
Off Page Factors
When ranking a page, Google also looks at factors outside the site as well. They are:
- The number of domains linking to a site forms one of the most important ranking factors.
- The number of linking pages which means some links from a particular domain is linking to a site. It also leads to a ranking factor.
- The domain authority of the linking page as not all pages is created equal. Linking to pages with higher domain authority can play a huge role than low authority domains.
- The authority of a domain is also a ranking factor. Hence, a link coming from a low authority page on a high authority site worth’s more.
- Links from a home page of a linking domain can carry more weight than those which are present on the pages.
- The diversity of links user for building a site greatly matters. However, too many links can affect the ranking.
Apart from the aforementioned factors, there are many more factors, such as Site Factors and Domain Factors. All these factors are responsible for Google Ranking and help a business to rank well.