Google’s shift to crawling and indexing mobile versions of websites first is a reflection of the changing face of information on the internet. More than half of all search requests come from mobile devices and Google is looking to serve detail-rich websites.
A Featured Snippet provides a short and direct answer to a user’s search query. Being featured as a snippet is invaluable since these are displayed prominently, above even the first organic search result. Any website on the Page 1 of Google can be selected as an authoritative source for a Featured Snippet.
Over 20% of all searches are made by voice. Nearly 50% of smart speaker owners use voice search to find businesses and 22% have used voice assistants to make a purchase. SEO for voice requires information-optimization not just content-optimization.
The ‘freshness’ of website content is an important factor in Google’s quality score. Updating old content is an efficient way of achieving SEO results. An expert Toronto SEO team can refresh your existing content to improve click-through rate, provide more relevant information to users, fix broken links and much more.
RankBrain is Google’s machine learning and AI technology which helps deliver search results. It is a self-learning algorithm that is constantly sorting through billions of pages to find the most relevant pages. It means page rankings are constantly in flux; and an SEO agency in Toronto must constantly adapt its approach to achieve higher rankings.
Internal linking provides context and authority to content and pages. It enhances the user experience tremendously and helps signpost the website for search engine crawlers. A deep internal linking strategy maximizes the effect of all your collateral, putting content, tools and images to best use.
Deep research and analysis are the prime ingredients of a successful Search Engine Optimizathion campaign. Research is essential for finding the right keywords a website should rank for. Analysis is the process of refining the strategy on the basis of performance.
A concrete action plan is one that talks about high level solution and sets out on-ground objectives. Our SEO team in Toronto figures out the what | why | how of an SEO strategy. Outline the role of the SEO, developer and content team and you will implement your SEO strategy efficiently.
Does your SEO strategy focus only on keywords? Has your previous SEO agency in Toronto been trying to create ‘SEO content’ to tackle rankings? Our team will introduce you to what an SEO strategy in the 21st century actually looks like.
RankBrain doesn’t just read content, it understands content. Keyword stuffed text lacking actual information leaves most companies scratching their heads. Its why our SEO team builds knowledge bases, with content depth, long tail keyword strings and diversified linking practices.
What brings together all the different elements of SEO is on-page optimization. Cohesive and deep on-page SEO has a direct impact on search rankings. Our award-winning team has achieved miraculous ranking recoveries and boosted SEO presence through concerted on-page SEO optimization.
Building a catalog of backlinks pointing to the website is neither a simple nor exact answer. The SEO landscape is constantly changing and an SEO team must balance a number of different factors. As an SEO company in Toronto renowned for being at the cutting edge of search trends, we have helped hundreds of clients discover hidden potential by implementing creative linkbuilding.
No longer do you have to try and make the heads and tails of the dreaded SEO reports. Our account management and reporting practices are well-known for being some of the simplest to understand, without compromising on information. Whether you are an SEO newbie or an SEO numbers guru, you’ll know exactly how your website is performing.
Just as finding and closing leaky conversion funnels is important, long term traffic growth requires comprehensive analysis of strategy and SEO white space. Our SEO team takes stock of traffic sources regularly, optimizing SEO strategy and incorporating new techniques.
In a time of hyper-information, being the first-to-be-seen and building trust is what makes all the difference. Back your higher rankings with tangible value for your clients and customers. They won’t think twice before choosing you.
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Successful SEO is built on a fundamental understanding of objectives. It is why during our strategy phase we work with you to gain insight your overall goals and the ‘local’ results you want to achieve. Nothing is left to chance, which is why competitor research and industry analysis is so important. It means looking beyond the boilerplate and leading the way with creative solutions.
Comprehensive audit to identify errors, ensure information logic and identify SEO opportunities.
Identify intent-driven keywords to ensure high value traffic and lead generation, and display the right message before the right audience.
Isolate your digital market and competitors, understand their performance and implement strategies to outperform.
Implementing SEO requires a step-by-step approach. White-hat tactics must be allied with on-page optimization to ensure the platform sends out a cohesive message. It is things like this that make the difference for search engine optimization that produces long term results.
Focus on ‘low hanging’ SEO fruit as well as long term authority building strategies to achieve results.
Bolster brand authority and domain ranking with search engines through credible and high quality backlinks.
Engaging and SEO-optimized content for the website and third-party directories to spread a positive brand message.
Monitoring SEO algorithm updates is the backbone of effective SEO. Regular analysis of search engine changes and assessment of lead generation is essential to fine tuning SEO strategy.
Easy to understand monthly reports help clients evaluate SEO performance and correlate it with sales metrics.
Keep track of how your digital platform ranks compared to competitors, and re-prioritize industry-relevant keywords.
Allocate resources to keywords and tactics that produce high value results and enhance brand value.
Research has shown that 82% of clients and customers perform research on their phone before they buy offline. Make sure your business is portrayed as a high value source of trust and quality.
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