Market diversification is the crux of any marketing mix and SEO is no exception. Proper search engine optimization is accomplished through several alterations and modifications keeping a pace with the continually changing Google algorithms. This is why diversification in SEO strategy is imperative to leverage the opportunity.
However, a good section of marketers prefers to stay in the confinement of a few tactics by denouncing the importance of diversification. As a result, they end up with unsuccessful SEO efforts.
Being a leading SEO agency Toronto, we strongly recommend every businessman to believe in the power of diversity to reap maximum benefits. For we know, to make SEO efforts successful, a diversified marketing approach is a must.
If you are struggling to rank your business in the search engine despite putting the best foot forward, you already know what the actual stumbling block is!
Time to expand your horizons by following the hacks discussed below:
- Initiate with Content Strategy
Content is vital to drive the SEO efforts and you can experiment the most during its curation. Diversification in content makes it easy to reach a huge section of the target audience in a fruitful way.
Specifically, you have to provide content that will cater to all the phases of your marketing funnel and thus enjoy better brand visibility online.
The professional SEO executives from our SEO agency Toronto have crafted different types of content serving the users’ intent at different stages.
Top of the Funnel –
- Article
- Blogs
- Infographics
- Videos
- Podcasts (optional)
Middle of the Funnel –
- In Depth resources
- Brochure
- Whiteboard
- EBooks
Bottom of the Funnel –
- FAQs
- Referrals
- Testimonials
- Case Studies
Apart from the variations, you should also incorporate different types of formatting when it comes to content curation for it plays a major role in ranking. Make sure the content is readable and integrated with relevant keywords seamlessly.
For years now, our SEO agency Toronto has served hundreds of satisfied clients with bespoke content to serve their target audience.
However, you need to take into account a crucial point- the broader your customer base becomes, the diverse your content strategy you will be. You need to churn your grey cells to dig out a flurry of different topics to retain the customers and attract the potentials. For that, we recommend professional help.
- Focus on Link Acquisition
This is the penultimate step to add variance in your SEO effort. Diversifying the strategies of link acquisition is of paramount importance to boost your brand’s visibility.
The expert team of our SEO agency Toronto implements the technique to leverage link building in an appropriate way omitting the probabilities of spamming.
Some of the major tactics that we implement are:
- Unlinked mentions
- Nofollow links
- Dofollow links
- Resource Link Building
- Image Link Building
These are some of the tried and true hacks which you can work on to drive your target audience.
Moreover, backlinks also play into the gallery to capture a wider audience. You should put up posts in third-party sites which are relevant to your business. However, not all websites are link-worthy. Hence, you should be extra careful while deciding on the pages to improve the credibility and authority of your primary domain.
To cultivate the varying types of link prospects, taking help from the professionals seems to be a safer bet.
- Tap into Social Media Optimization
Social media platforms are widespread. Addressing the ubiquity, your brand needs to have an active presence on the channels to connect with new potential customers apart from the existing ones.
Multiple surveys have revealed that businesses with a robust social media presence tend to stay higher on the sales funnel than the ones who shy away from such platforms.
However, this seemingly easy task also needs a great deal of work. As a responsible marketer, you must post interesting and compelling posts on a daily basis to drive users back to your websites. According to a survey, 32% of customers come to know about a product or a service while flipping through their social media accounts.
Capitalize on this advantage by optimizing your business accounts on these platforms with correct keywords and hashtags. Stand out from the crowd as you add quirky elements for social media optimization to boost your brand from the core.
As a prominent SEO agency Toronto, we would recommend these steps to accentuate the SEO tactics. To know more, visit our website.
Also Read: Master the Formulas to Conduct a Successful Branded Search Audit
