Skip to main content

Trusted Partner to Canadian Businesses

Hear from Our Happy Clients.

I am absolutely blown away by the marketing strategy provided by Edkent! I am impressed by the consistent and cohesive messaging across all channels - social media, email marketing, website copy; you name it. A lot of thought and effort has gone into crafting a brand identity that caters to my target audience. But what makes Edkent great is its focus on creating innovative and creative ideas. Every piece of content they produce, every promotion they run, feels like it's been well thought of. Edkent understood what I wanted. I will highly recommend Edkent to everyone. Keep up the great work!

OwnerIndustrial Manufacturing company

Working with Edkent Media is such a joy ride. As a law firm, we want to ensure that we can offer help to the maximum number of people in need. Edkent has paved the way for us to meet our objectives with ease and grace. Since our partnership with them, we have witnessed a heightened level of website traffic and an increase in the number of clients thanks to their advanced Paid marketing campaigns. Working with Edkent is like a dream come true.

Vice Presidentlaw firm based in Ottawa

They surpassed our expectations and gave us more than we imagined. We have been working with Edkent Media for over two years now, and we cannot be happier. Prior to working with them, we ranked somewhere on the fourth or fifth page of the search engine results page, but now we rank in the top three of the first page. Edkent has helped us with our Organic search rankings big time, and we are witnessing an all-time high number of daily visitors!

OwnerResidential maintenance firm

Ten on ten! These guys deserve even more. They have strengthened our social media by leaps and bounds. Edkent, in two months, has managed to do what I have been trying to do for the past 3 years. Thanks to my social media, my sales inquiries have shot up through the roof, and I have Edkent to thank for this.

OwnerJewellery supplies

I am excited to share my experience with the design services of Edkent. The design that they produced for my project was outstanding. From the moment we started working together, the designers were attentive, professional, and patient in understanding my specific requirements. The team asked me questions to gain a clear insight into my idea, and they were able to translate it into visually stunning unique designs. Kudos to the team for their attention to detail and commitment to ensuring I was happy with the final product.

OwnerManufacturing Company

In order to stay healthy and sound, people tend to consume the right food. In a similar way, to sustain a brand in this super-competitive environment, marketers need to focus on branded search audit – a holistic way to understand how a business is performing in the eyes of customers.

Branded search audit monitors the following aspects to drive business goals at par:

  • Strength
  • Weakness
  • Opportunities
  • Threat
  • Customer engagement
  • Feedback

In short, an audit of this sort examines all the necessary areas to keep a business ahead of the pack. This is why many marketers are hiring Toronto SEO agencies for conducting the audits with utmost accuracy. Studies show individuals who harness the process of online audits tend to have a sturdier branding strategy to win over the target audience.

The entire process of branded search audit can be serpentine if not comprehended in a proper way. Therefore, marketers need a thorough understanding before taking a nosedive to mug up the formulas. Because the secret formula to thrive a business is true cognizance!

Knowing the Why

The first thing to mark this particular SEO element is to know more about branded search. So, what a branded search is all about?

It’s a pragmatic way to ‘differentiate’ a business from its competitors! And to stand out amid the clutter, branding is the most feasible way out!

According to the statistics, great powers lie in branded keywords. For instance, if users are searching for products or services using a brand’s name, the business’s stakes are high. This is because the users are already falling under the sales funnel of that particular brand. So, smart marketers are not shying away to promote their businesses anymore.

Read More

A Well-crafted Framework

An active framework sets the main stage to perform the audit for a branded search. In order to draw a suitable framework, businessmen should pay heed to certain points.

Read More

Gelling with the Analytics

Keeping an eye on web analytics is a must to pull off an online audit. Hence, checking and scrutinizing Google analytics in a routine way is a mighty form for a business to survive the competitive ecosystem. As per the unsaid rules of Toronto SEO, marketers need to stay abreast with the following metrics to get valuable insights from the analytics:

Read More

Online Survey

Surveys provide a bird’s eye view of the entire branding strategies and thus, these play a decisive role in the branded search audits. Capitalizing on the advantage, businessmen should conduct online surveys incorporating tricky questions to map customers’ minds and pinpoint their positions in the online gaming zone.

Read More

Tracking & Measuring

This is the ultimate step of conducting an audit for branded search terms. Individuals must maintain a monthly tracking sheet to perceive the search volume of branded keywords. Thorough tracking and measuring give a panoramic view of several insights to improve the rank of the branded search terms so as the website. For this, tracking and measuring are referred to as the ‘needing work’ to retain a strong market position and brand recognition respectively.

Read More