Web page experience is a set of signals that assesses how people feel about the experience of engaging with a web page beyond its information value. It incorporates Core Web Vitals, a collection of measures that assess the page’s loading performance, interactivity, and visual stability in real-world scenarios. Existing Search indications like mobile-friendliness, HTTPS, and invasive interstitial standards are also included.
Understand How Web Page Experience Affect Ranking
While page experience is crucial, Google still prioritizes pages with the most relevant content, even if the page experience is poor. The importance of having unique page content does not outweigh the importance of having an excellent page experience. Page experience, on the other hand, might be considerably more significant for Search visibility in circumstances when several pages are comparable in relevancy.
Google’s Seven Signals For Page Experience
Page experience, according to Google, is a set of indications that assess how consumers feel about the experience of engaging with a web page beyond its informational value. The goal of web page experience is to make your website as user-friendly as possible.
To help you do that, Google has given seven search cues that you should pay attention to:
- Safe browsing
- HTTPS/SSL, or encryption
- Intrusive interstitials
- Largest Contentful Paint (LCP)
- First Input Delay (FID)
- Cumulative Layout Shift (CLS)
The first four things on the list have been there for a long time, but the final three are new Core Web Vitals, which deal with the loading speed, interaction, and visual stability.
However, each of these signals should be considered part of your broader SEO optimization and customer experience plan. According to Google, these adjustments will be added to the hundreds of calls that Google considers when presenting search results.
Let’s look at how each search signal affects SEO and customer experience now that you know what they are.
Mobile-friendly Web Page Experience
Mobile search has risen tremendously with the introduction of smartphones. In 2015, Google prioritized mobile-friendly websites in its search ranks, anticipating the effect of smartphones.
Mobile-friendly, or mobile-first, implies that consumers should conduct tasks like locating your return policy immediately from their phones. To make your e-commerce website mobile-friendly, pick a theme that supports responsive design, which means that each element on the page changes to the size of the user’s screen, regardless of the device they’re using.
Safe surfing is one of the page experience cues that Google has depended on. It indicates that your website is free of harmful or fraudulent information. Malware or social engineering content, for example.
No Intrusive Interstitials
While the phrase “no intrusive interstitials” may appear complex, it simply implies that you should not include items on your website that make it difficult for consumers to access information. For example, when someone navigates to the page from the search results, don’t show a pop-up that conceals the primary content.
However, Google maintains that some forms of interstitials, such as banners for cookie usage or a full-screen blocker for age verification, are OK.
Largest Contentful Paint (LCP)
For years, customers have complained about websites that take too long to load. You’ve probably abandoned a website previously because the page didn’t load quickly enough. However, there has never been a perfect way for website owners to measure the incredibly complicated parameters that go into page loading speed.
You may find out how long it takes for the most prominent image or text block on your website to render by looking at the Largest Contentful Paint (LCP). According to Google, a decent user experience requires LCP to occur within 2.5 seconds of the page’s first loading.
First Input Delay (FID)
When you can start interacting with the material on a website after it has loaded, you have had a pleasant experience. To assess responsiveness, the First Input Delay (FID) is used.
FID is the time it takes for a user to interact with a page for the first time and for the browser to process that interaction. Google recommends that pages have an FID of fewer than 100 milliseconds for this statistic.
Cumulative Layout Shift (CLS)
Cumulative Layout Shift (CLS) tracks how often a web page shifts when people engage with a website. CLS, in particular, considers the total of each unexpected layout alteration, highlighting the necessity of visual consistency on the page. According to Google, a decent CLS score is 0.1 or less.
Need Help Improving Your Website’s Page Experience?
There aren’t many search marketing specialists who also know how to build websites and vice versa. That’s why hiring a digital agency like Edkent Media specializing in website building, and SEO optimization is often required to have this unique combination of professionals to aid with your site.
We are experts at SEO optimization strategies and web page optimization that boost corporate websites’ lead generation and user experience. Contact Edkent Media at (647) 557-1130 to set up a free consultation through a phone call if you need assistance boosting your website’s Page Experience to improve your Google rankings.