Does Changing IP Address of a Site Impact SEO? Know the Truth

Also known as Internet Protocol, IP address is a unique numerical label assigned to each device that is a part of the IP-based network. These strings of numbers separated by dots typically serve two major purposes:

  1. Location addressing
  2. Host & network interface identification

Thus, this logical numeric address is ubiquitous to identify every node in the network. However, these strings of numbers can result in sheer frustration when mixed with some Vancouver SEO service complications. For those who are brooding over the reason, hold on.

Before understanding the major stumbling block, start off with the roots.

seo in vancouver
What’s the Deal with IP Address?

The IP address is the key element that allows the users to send and retrieve as and when required over the internet connection. It ensures that the users’ requests are boarded at the exact internet destinations. It is evident that without this unique protocol, people could never send or receive data over the World Wide Web.

However, an IP address can become an evil necessary at times when people decide to move their websites to a different server or hosting site. During such a change, a website’s IP address gets transformed into a new string of numbers. Honestly, every change is not acceptable. But in the case of Vancouver SEO service, the change is not unpleasant if proper steps are taken.

Unaware of the fact, people often perceive changing the server brings a drastic change in the search engine ranking of a website. However, the truth is the SEO impact in change with the IP address is minimal. One needs to take care of certain factors to fix the issues effortlessly.

seo vancouver

Time to Know the Reality:

A lot of companies have confessed that there was hardly any change in their rankings after switching to a new hosting service. In fact, they had come up with the following results within a short time:

  • No major decline in ranking
  • Many have claimed improved in their SERPs
  • More traffic and engagement
  • Increase in lead generations

The marketers took the help of Vancouver SEO service experts to maintain their position on the search engine rankings. The professional SEO analysts take care of all the important steps that needed to be implemented during the change. By using the best techniques, the experts make sure there is no nosedive in the ranking.

However, there are a few instances, where a marketer may end up losing their ranks. This loss can be attributed to the following reasons:

  1. Effect of geolocation
  2. Server quality

Location plays a pivotal role during the swap. One must target for a server based on the location of his niche audience. Moreover, he must opt for a faster server while shifting the website to a new hosting platform. If these aspects are not taken into consideration, a slight dipping in the rank will be a usual phenomenon.seo services vancouver

Top Tips to Change IP Address:

Individuals who want to change IP address of their websites effortlessly need to abide by a few rules. Not to deny, the process is highly technical and demands professional touch. So, firstly you need to get hold of an estimable Vancouver SEO agency.

A company dealing with such technical solutions will conduct thorough research of any business and its peers. By implementing the superlative techniques, the professionals will do the swap seamlessly restoring all the valuable data intact. They also provide an easy-to-follow manual to the marketers for better comprehension of the entire process.

So, for all those who contemplated the impact of SEO with the change of IP address, this is the ultimate truth. Shed off all the inhibitions can get started with a faster server.