Choosing the right set of colors for your website can be daunting if you are not from the designing department. Moreover, if you lack the skill of accurate color coordination, with little effort you can ruin the entire design.
It may sound overwhelming, but around 85% of the visitors finalize their purchase decision based on the colors of a website. This is because humans are visually-driven beings and anything that soothes their eyes grabs their attention. Understanding the power of visual stimulus, intelligent marketers work with Canada web design services to get the best color scheme.
You can follow the same path. For establishing a strong brand, visual elements play a significant role. Keep this in mind, the color scheme which you will choose for your website is apparently interwoven with your business and its value. So, you must choose one of the best Canada web design services and implement the following tactics to render a simple yet compelling color scheme:
- Choose a Dominant Color
By dominant color here, it is meant a shade that has a significance presence on your brand. For instance, if you the dominant color of your brand is yellow, use it in your web design. It is a foolproof way to connect your existing product or service with your website. Moreover, using this tactic can trigger a sense of emotion in your niche audience as soon as they visit the website.
But if are just starting off from scratch and doesn’t have a dominant color to choose, here is a trick. Select a color strategically that gels with your marketing and branding initiatives.
- Keep Consistency
Consistency is the key in defining an excellent color scheme. For instance, if you have an already established brand, keep the colors same across all the channels including the website. This implies for brochures, print ads apart from digital platforms. By doing so, you can bolster your existing brand identity among clients and prospects.
However, if your business is still in its early phase, start all over again. Be a little mindful in choosing the sets of colors. Take the help of professional Canada web design services to assist you in this genre.
- Understand Your Target Audience
This is another cardinal tip that you must put into action while deciding the color palette for your website. Decipher their demographics and understand their mindsets in order to settle down for a final palette. Moreover, a lot also depends on your product or service. For example, if you provide a gender specify service, choose the color accordingly. The main purpose is to implement hues that will resonate with your customers and prospects.
- Imbibe in the Essence of Psychology
A lot of studies have shown that people make their purchase decision by correlating colors with certain emotions and ideas. Additionally, different colors attract different categories of customers. This gives you a huge scope for experimentation. Generally, big brands employ color after understanding the psychology of their audience.
Once you have mastered this art, you can adorn the site with the right colors and tones. It goes without saying; color plays a core role in commercialization. And in order to set your business on the right track, you should hire one of the best Canada web design services. The in-house designers with their years of proven experience can read the audience’s mind with ease.
- Don’t Disregard the Visually Impaired
The digital-first world is for one and all including the specially-abled persons. Hence, you should never underestimate the power of visually impaired people. Users who are color blind or have impaired vision must have as good experience as the normal users. In order to do so, consider a contrasting color sets. Apart from rendering a cool and modern look, it will also give them a seamless user experience.
- Use Complementary Colors
In a color wheel complementary colors are the two shades that are located across from each other. Tying up with the earlier point, this can be a good hack to incorporate the essence of contrast in your web design. Moreover, complementary colors will help the layout and content pop up in front of the users’ eyes.
- Also Consider Readability
Lastly, consider readability as a main aspect. In order to achieve this, you must not overlap or use the same colors in monotony. Draw the attention of users by highlighting certain section for an easy skimming process.
Consider all the tactics to amplify your website and ignite brand recognition within real-time.