Toronto Website Design & Development Audit

Just Google the terms “website design toronto” or “toronto website design” or “website development toronto” or “toronto web development” and you will find Edkent Media right on top!

We will help you design the website that you are looking for. For that we will start our audit process. We will find out your current web desvelopment technology stacks. After that we will recommend you a new design as per your business goals whether for Branding, SEO, Lead Generation, Blogging Authority or for Conversions.

We will layout a very comprehensive website design guidelines along with development timeline. So, contact our website design Toronto company to learn how we can help you get a good website design.

Ready for Marketing

Rank & Attract – We build our marketing websites around keyword research and content that has been optimized for search engines. We utilize call-to-action to encourage visitors to get in contact with your company, which increases your overall conversion rate.

Stand-Out Designs – We align your website’s design with your company’s unique goals with the addition of best practices of your specific industry.

Responsive & Mobile Friendly – To increase the user experience of your visitors, we make your website accessible to all devices. This is important to consider because of the growing number of searches that come from mobile devices.

Integration – Our website designs allow for the integration of numerous tools to align with your marketing goals. These tools include Hubspot, Salesforce, Marketo, Constant Contact and MailChimp.

Our Toronto web design and Toronto web development team are on standby to take your web design and development projects to the next level.

Planning Pages – The use of keyword research makes sure that your website is as relevant for your visitors as it can be. The creation of your content revolves around keywords that are strategically chosen by our law firm SEO experts.

Building Sitemaps – The sitemap is the base of your entire website. By assigning key topics to each of your inner pages, your visitors are sure to find exactly what they are searching for. This flow of topics also adds to the navigational flow of the pages.

Defining Topics – Each page on your website needs to be highly targeted in order to increase the chance of conversion.  When a website is nicely segregated, the website is easier to find because of the relevance to search queries.

Attracting Visitors – In order to build trust with your site visitors, we align your website’s structure and keywords. This guides visitors towards targeted call-to-actions that stimulate engagement and generate new leads for your business.

Our web design Toronto and web development Toronto team can help you take your website to new heights.

Search-Friendly Platform – With the use of the WordPress platform, the management of your website couldn’t be easier. The drag-and-drop functions allow for content to be updated without fearing what it will look like once it’s published.

Easy User Interface – This CMS simplifies the process of content management and publishing content. This is especially important when your website has a blog because every element is organized into one accessible location.

Customizable – We are able to customize the web design that your visitors see and the back end to reflect the functions that you need your website to perform. This means that when content needs to be added or deleted, it can be done with ease.

Integration – The functions and features that WordPress offers are constantly expanding. This means our developers will select and install plugins that ensure that your website is compatible with your existing systems.

Would you not like to be viewed as an authoritative source of information? The main purpose of content marketing is to distribute valuable content that will attract and retain a clearly-defined audience. The four main reasons that companies need content are risk mitigation, lead generation, lead nurturing and lead scoring.

Understanding customers' mind helps to deliver a better product and engages them at all stages of the customer-buying journey. With the creation of a buyer persona, content can be catered to your ideal customer’s interest.

Brand awareness is not all about being a familiar name among your target audience but it is basically about how well your brand is known to the people who matter. Your prospective buyers need to understand and distinguish how your brand stands out from other competitors and the qualities that make your brand unique.

It is important for a brand to focus on its story. Your brand story will be the best choice of topic for the content to revolve around. This is the best way to enhance your brand awareness. Promote your brand - talk about where you started, how you succeeded, and what your company’s values are. Highlight these aspects in your campaign to portray your brand in the best light. This strategy can assist you to connect with your audience on a more personal level beyond just your products and services.

With our expertise in research and our knowledge of the latest trends, we are able to reach out to a wide audience with the most appealing and informative content. There are a variety of content types we provide including blog posts, eBooks, templates, whitepapers, reports, infographics, and videos.

We create content that we know will engage your target audience. We design content based on the audience’s proven interest in it, thus increasing the content sharing possibilities. Our team of experts is capable of building a content strategy that will deliver maximum impact and bring the best results for your brand.

Managed Hosting – Your website will benefit enormously from managed hosting, with services such as site maintenance, performance optimization, content management system updates, uptime monitoring and security management.

Dedicated Team – Every month we offer regular improvements to your website. You will have access to a constantly evolving website, ongoing Google Analytics strategies and access to our dedicated team to help with any problems that might arise.  

Site Enhancements – Once your website is launched it doesn’t mean that your website can’t continue to grow. We offer site enhancements including new designs for feature elements and pages and increase the functionality of current features.

Support Services – Our team monitors, diagnoses and updates your website on an ongoing basis. We are there to apply upgrades to plugins and CMS, fix integration issues and assist with feature requests. And if your site goes down, we will be there to get it going again.

Analytics Setup – We confirm that all your Analytics tools have been set up properly, including AdWords report integration. This allows the data within the platform to be actionable and accurate, which is our primary goal.

Metrics-Based Decisions – Smart marketing is based on decisions that have been based on metrics, not assumptions. In order to maximize your investment and the results of your website, your website needs to be refined on a regular basis based on data.

Reporting & Automation – Setting up Analytics takes time, but once it’s complete, the data is easily readable to actionable. We are able to customize dashboards that are custom to your traffic and goals and provide you with the reports on a monthly basis.

Traffic & Conversion – We document what areas of your website are working well and what areas require a little more attention. We examine conversion rates, page values, top pages, traffic sources and goal completions.

Content Alignment – When a visitor comes to your website, there is a search result that brought them there. We make sure that the same search result is always addressed. This consistency of content builds a trusting relationship with your visitors.

Crafted Content – Most companies don’t realize that traditional writing styles don’t have the same effect online—they should actually be avoided on online platforms altogether. We ensure that your content is brief but detailed enough to encourage visitor conversion.

Influence Conversion – The content we produce is filled with attention-grabbing headings that are easy for the visitor to scan. We also use social proof and client testimonials, before encouraging a visitor’s conversion with the use of a powerful call-to-action, to increase the probability of conversion.

Defining Your Brand Voice –We give your brand a unique voice that has the power to speak directly to your site’s visitors. This showcases to the visitors that your company is an expert that they can trust.

Keyword Research – This is the core of every website that Edkent Media builds. We analyze relevant topics and keywords that your content should target. We take those phrases and build them into the sitemap.

Outrank the Competition – We cross-reference keywords that your competition is ranking for with the topics that people are searching for. Based on this research, we build a strategy to ensure that visitors will come to your site rather than your competitor’s.  

Website Architecture – By creating perceptive sitemaps, Edkent Media builds websites that rank. We set up paths for visitors to be guided along. The overall goal is to increase user experience and highlight important content.

Search-Friendly Content – We first determine which pages on your current website are top-ranking in order to tweak the content. This way the page will continue to rank after the new website goes live. And the new content that needs to be written for the website? We do that too.